CASE STUDY

Automated Keyword Analysis

Transform 3700 Keywords into Strategic Marketing Assets

See how conbase.ai transforms basic keyword data into actionable marketing intelligence by automatically classifying search intent, market orientation, and locality—automating what used to take weeks of manual analysis into a streamlined pipeline that scales with your SEO and content marketing needs.

The Challenge

Digital marketers struggle with efficiently categorizing large keyword datasets, resulting in less targeted content strategies and missed opportunities for traffic and conversions.

Time Requirements

6+ minutes per keyword manually, limiting scalability for large datasets

Output Variability

55-65% consistency across analysts and keyword categories

Technical Expertise

Requires deep SEO knowledge and market segmentation expertise

Volume Constraints

Staff capacity limits prevent scaling beyond 100-200 keywords per day

conbase
Keyword Analysis Speed

3700 Fully Classified Keywords in less then 24h

Discover how we processed a month's worth of keyword analysis in less than 24h

Processing time for 3700 keywords
Case Solution

The Process

Transforming product descriptions into high-converting content.

1

Data Preparation

Imported 3700 keyword records with search volume and competition metrics

2

Pipeline Configuration

Configured a 3-step workflow for comprehensive keyword classification

3

Testing & Refining

Tested and optimized classification parameters across diverse keyword samples

4

Processing & Export

Processed all 3700 keywords in under 24 hours

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Data Keywords Outline

1 The Data

The keyword dataset contains basic SEO metrics but lacks the critical classification data needed to develop targeted content strategies and prioritize marketing efforts.

Data Volume

3700 records

Data Structure

CSV format with 3 fields per record

Data Quality

Complete keyword data with search metrics but lacking strategic classification

Structure Overview

Field Sample Data
keyword_id 1
keyword "digital marketing strategies"
search_volume 5400
competition 0.76
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Technical Overview

2 The Pipeline

The three-stage pipeline transforms basic keyword data into strategically classified marketing assets.

1

Classify Search Intent

Analyzes keyword phrases to determine user intent (informational, commercial, navigational, or transactional).

Input Fields:

  • keyword
  • search_volume
  • competition

Outputs:

  • search_intent
2

Identify Market Orientation

Pattern recognition to identify B2B vs B2C orientation.

Input Fields:

  • keyword
  • search_volume
  • competition
  • search_intent

Outputs:

  • market_orientation
3

Recognize Locality Relevance

Geographic context analysis.

Input Fields:

  • keyword
  • search_volume
  • competition
  • search_intent
  • market_orientation

Outputs:

  • locality
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Process 500 products in minutes, not days

Technical Overview

3 Testing & Refining

In this step we tested each pipeline action singularly and in combination with the other actions to make sure we get the correct results.

! Test Outputs

1 Keyword
digital marketing strategies
2 Search Intent
informational
3 Market Orientation
B2B
4 Locality
NOT LOCAL
⚡ Build Your First Pipeline

Transform your data in minutes, no technical skills required

Performance Metrics

4 The Results

The conbase.ai pipeline delivered exceptional efficiency and accuracy in keyword classification.

87.5%

Time Savings

From 370 hours → less then 24h

95%

Quality Improvement

Compared to 70% manual process

97%

Consistency at Scale

Consistency across all 3700 records
Keyword Search Intent Market Orientation Locality
digital marketing strategies
informational
B2B
NOT LOCAL
best laptop for college students
commercial
B2C
NOT LOCAL
wholesale coffee beans suppliers
commercial
B2B
NOT LOCAL
top rated gyms in berlin
commercial
B2C
LOCAL
affordable web hosting services
commercial
B2B
NOT LOCAL
Showing 5 of various intent keywords
Process more keywords

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Still Classifying Keywords Manually?

Transform your SEO and content strategy from weeks to minutes with accurate, consistent keyword intelligence.

Pipeline Action Manual Process Generic AI conbase.ai
Classify Search Intent (time per unit) 2 min 1 min 10-15 sec
Identify Market Orientation (time per unit) 2 min 1 min 10-15 sec
Recognize Locality Relevance (time per unit) 2 min 1 min 10-15 sec
Total Time Per Unit 6 min 3 min 30-45 sec
Metric Manual Process Generic AI conbase.ai
Total Processing Time (for 3700 units) 370 hours 185 hours less then 24 hours
Classification Accuracy (%) 65-75% 80-85% 92-97%
Consistency in Categorization (%) 55-65% 75-85% 95-98%
Time Saving vs Manual (%) N/A 50% 87.5%
Time Saving vs Generic AI (%) N/A N/A 95%
Consistency Metrics (%) 40-60% 70-80% 95-100%
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